Don’t speak to your clients, talk with them…
Having a content strategy and planning ahead has always been important in SEO, in 2016 that is more important than ever.
Nobody likes to be sold. We collectively tune out ads, fast forward commercials and glaze over during sales pitches. At the same time, the demand for CONTENT is higher than ever and that’s not our opinion at BordaMedia.: it’s proven in study, after study, after study. Today’s buyers are well on their way to making a purchase decision before they contact a company – and that’s where content marketing comes in.
60% of B2B decision makers say branded content helps them make better purchase decisions.
61% of consumers are more likely to buy from companies that offer custom content.