Don’t speak to your clients, talk with them…

Having a content strategy and planning ahead has always been important in SEO, in 2016 that is more important than ever.

Nobody likes to be sold. We collectively tune out ads, fast forward commercials and glaze over during sales pitches. At the same time, the demand for CONTENT is higher than ever and that’s not our opinion at BordaMedia.: it’s proven in study, after study, after study. Today’s buyers are well on their way to making a purchase decision before they contact a company – and that’s where content marketing comes in.

60% of B2B decision makers say branded content helps them make better purchase decisions.

61% of consumers are more likely to buy from companies that offer custom content.

Successful content marketing is communicating the right message at the right time to your customers. The strategy starts with defining buyer personas and identifying questions they ask during their buying process. Then marketers, creatives and business stakeholders can decide which content types and frequency are best suited to answer these questions. Weekly blogs? A quarterly info-graphic? Maybe a monthly video tutorial.

Once these elements have been defined and documented, you have the foundation of your strategy.

Borda Media specialise in delivering unique, engaging and high quality journalism to support your direct marketing campaigns and to contribute towards a social or search marketing strategy.

Our team boast decades of experience with positions spread across a range of industries, adapting to your tone of voice to produce an optimal deliverable.