There are many factors that affect position of a particular site in the search engine results. Those are both internal (on the site) and external (quality of links leading to the site) factors. We deal with both. Each project begins with a SEO Audit, during which we analyze the site and prepare recommendations concerning technical aspects, content and semantics. Proper preparation and optimisation of the page is the first step in the process of Search Engine Optimisation.
Working on a page optimisation we focus, inter alia, on the following factors:
- Website code – to make sure it is in accordance with the Google guidelines,
- Site structure – to prepare page addresses in a way that users and search engine crawlers could easily reach the content,
- Content – unique content is most appreciated by Google, especially when it can attract a user and keep him on the site longer,
- Others – relevant for a given site.
Optimisation of the site for search engines should be an ongoing process because Google’s algorithms are constantly evolving, as well as forms in which results are displayed and ways users search for the desired content.
During the project, we monitor traffic, site rankings, keywords popular among users, both in desktop browsers and mobile. Based on the analysis of that data, we draw conclusions, share them with Clients and plan further actions. Close cooperation with the Clients is the basis of a successful project.