Our social media campaigns are second to none, optimising modern strategy and implementation in order to deliver you results. This is achieved through a range of key steps including:
Listen: The social media landscape is busy and plenty of noise. This makes it a challenge to identify and monitor the conversations happening on blogs, social networks, forums, micro-blogging services, news sites, and more. We listen to millions of conversations about your brand and products in real-time without having to spend time to set up a query, profile or project.
Measure: In real-time, track and measure campaigns, brands, products and sentiment (positive, negative or neutral), and provide additional context by analyzing results over time, as well as comparisons with competitors.
Understand: Get insight into the conversations happening, who’s involved and where they are taking place. Then, determine the impact on your company’s products and brands, and if needed, make adjustments to your communications, marketing or sales plans.
Engage: Identify the people driving the conversations, and understand who they are, their interests and their authority/relevance to your brand or products. This lets you engage with key influencers and opinion leaders to build, nurture and manage relationships. We then provide authority and reach scores for these individuals based on a variety of factors such as inbound links, social bookmarks, comments and other activities.